Studds Accessories Ltd. was established on February 3, 1983, in Faridabad, Haryana, where its headquarters and manufacturing plants are still located. The company, founded by Madhu Bhushan Khurana, Sidhartha Bhushan Khurana, and Ravi Bhushan Khurana, has grown from a small operation to become the world's largest manufacturer of two-wheeler helmets by volume.
Establishment and history
- 1983: The company was incorporated as Studds Accessories Private Limited.
- From garage to largest manufacturer: In its early days, Studds began manufacturing helmets in a garage. Over decades, it expanded its operations to have state-of-the-art facilities with a high production capacity.
- Global expansion: The company now sells products in over 70 countries and markets its offerings under two main brands: Studds (mass segment) and SMK (premium segment).
- Manufacturing facilities: Studds has four manufacturing plants in Faridabad, Haryana, which together form what the company calls Asia's largest helmet manufacturing facility.
Bio and profile
- Leadership: The company was founded by Madhu Bhushan Khurana, Sidhartha Bhushan Khurana, and Ravi Bhushan Khurana.
- Product line: While best known for its wide range of full-face, flip-up, and off-road helmets, Studds also manufactures and sells other motorcycle accessories, such as riding jackets, gloves, and rainwear.
- Vertical integration: Studds employs a vertically integrated business model, controlling most of its manufacturing processes in-house, from design and raw material sourcing to production and distribution. This allows for faster development and strict quality control.
- Quality standards: The company operates an in-house testing laboratory certified by the Vehicle Certification Agency, England, to ensure its products meet high safety standards, including ISI and ECE certifications.
